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Bachelor of Arts in Digital Marketing

Prepares students for the expanding fields of digital marketing, analytics and social media as used in business and inspires ongoing learning to stay current with emerging tools. This major equips marketing students with cutting-edge knowledge to prepare them to meet the demands of the current marketing profession. It builds on management knowledge found in core business classes and then adds a concentrated focus of digital marketing and technology to develop student understanding of online marketing theories, application of digital strategies and the many facets of online marketing, from web and Google analytics to social media marketing. Will provide tools, skills and competencies necessary for students to add value to their companies' marketing communications and digital marketing strategies.

Delivery Method

Face-to-face & online

Admission Requirements

  • At least 12 semester hours from an accredited college or university;

  • At least 2.0 gpa (on a 4.0 scale);

  • Free online application;

  • Official transcripts from all colleges attended.


Prospective students may scan/email unofficial transcripts for the initial evaluation.

Transfer Policy

School of Professional Studies will accept up to 90 semester hours.


  • Students must complete 50% of the major with North Park.

  • A minimum grade of "C" or better is required to waive a course in the major. Courses are waived at the discretion of the major department faculty chair.

  • North Park's residency requirement is 32 semester hours.

Special Characteristics

  • Accelerated and intensive class sessions meet once a week for seven weeks.

  • North Park University is distinctively Christian, city-centered, and intercultural.

  • Prior Learning Assessment (PLA) provides an opportunity to earn college credit for experiences that take place outside the classroom. Language fluency, work certifications, volunteer training, and a variety of other learning experiences can be used as the basis for a written project articulating what was learned.